The Ethical Issues Of Pharmaceutical Companies - 1841 Words

Pharmaceutical companies, like other companies involved in development of new products and services, must find equilibrium in stakeholder interests. Often, the interests of one stakeholder cluster will conflict with the interests of another stakeholder group. For instance, productivity and sales may benefit shareholders and employees, but may not help consumers, if a product is unsafe. The safety of the new AD23 drug for Alzheimer s comes under supplementary scrutiny, as it did not receive FDA approval before being presented to patients. Pharma Care bypassed FDA consent by evolving a subsidiary, Comp Care, to serve as a compounding pharmacy filling instructions for the drug ordered by physicians. The ethical concern is based on promoting a product without knowing all the possible side effects or harm caused to patients, without the improvement of conducting clinical legal proceedings and seeking FDA approval. Off label use of prescription medicines is often promoted with little rigid data to help clients and their physicians make sound, safe choices for usage. With the globalization in world budget, business ethics became essential necessity for companies. Business to business ethics of applicable behaviors in the long-term achievement of businesses in a positive direction, otherwise it has been the supremacy to adversely affect the behavior. As a result, the breakdown of ethical scandals has emerged released in the United States of America and Europe. Business, whichShow MoreRelatedEthical And Corporate Responsibility Of The Pharmaceutical Company Pharmacare And The Human Rights Issues Associated With It2152 Words   |  9 Pagesresponsibility of the organizations to promote and conduct responsible and ethical business practices at every level but, also they should make sure that their contractors and vendors are aware of these practices. In this paper I will analyze PharmaCARE’s ethical and corporate responsibility around its products, operations and commitment to stakeholders as well as several scenarios of the pharmaceutical co mpany PharmaCARE and the human rights issues associated with it. I will also discuss PharmaCARE’s environmentalRead MoreEthics Of The Health Care Industry995 Words   |  4 Pagesare one of the most important cornerstones of patient care. Making ethical decisions, being vigilant in the lack of ethical decision making, and being proactive in the reporting and advancement of ethical practices are important factors for marketing professionals such as physicians and other health care professionals to be wary of. Conduct by pharmaceutical representatives and ethical practices in the marketing of pharmaceutical drugs have been revamped over several decades by the Food and DrugRead MoreDrugs and Ethics Essay example1150 Words   |  5 PagesEthics and law do not always go hand in hand. Not every law is ethical, and even if a law is considered ethical on its surface, it may result in unethical outcomes. Ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benef its to society, fairness, or specific virtues.† The pharmaceutical industry confronts several dilemmas every year. Most of these dilemmas revolve around money or whether or not to sacrificeRead MoreEthics779 Words   |  4 PagesEthics in the Pharmaceutical Industry Business Law Ivy Tech Community College Tamara Baxter September 20, 2013 The pharmaceutical industry has a difficult task when it comes to doing the right thing, put people or profits first (Weber, 2006). To keep their operations operating they must approach a duties-based ethical approach because the lives of their stakeholders are literally at risk. A religious ethical standard would mean not to falsely proclaim that a drug does somethingRead MoreThe Unprofessional Relationship between Medical Doctors and Pharmaceutical Companies1364 Words   |  6 Pages GlaxoSmithKline’s new policy is an improvement from the ethical standpoint because the relationship between the two parties are tainted and no longer a respectable relationship. This essay reviews the aspects conspicuous relationship between medical profession and drug companies, such as GlaxoSmithKline, and its future consequences. The purpose drug companies interact with doctors is to promote their medical product. For the companies to reach out to the medical doctors and leave a memorableRead MoreThere Was An Ethical Issue Which Arose In The United States1043 Words   |  5 PagesThere was an ethical issue which arose in the United States of America regarding Turing Pharmaceuticals messed up drug pricing (Timmerman 2015) that has gained a lot of attention in recent times. Ethics is the rules of conduct acknowledged in respect to a class of human actions or a group (Diffen 2016). Ethics is important as it affects not only the organization but the community and society at large (Spooner n.d.). This essay will discuss about how unethical Turing Pharmaceuticals acted in the caseRead MoreThe Ethical Marketing Strategy Of Pharmaceutical Advertising1451 Words   |  6 PagesWhat are some of the ethical issues associated with this marketing strategy? Pharmaceutical advertisements has been the subject of deliber ation for more than a century. Pharmaceutical advertising and marketing make up a large fragment of the activities of pharmaceutical corporations. These publications can be extremely informative as long as they are analytically evaluated. However, the data enclosed in promotional material may be scant or erroneous. Assuredly, the pharmaceutical marketing activitiesRead MoreCulture Change at TAP Pharmaceuticals901 Words   |  4 PagesIntroduction Durands experience at TAP pharmaceuticals is not as unusual as one might estimate, but the magnitude and scope of the problem is not common. The pharmaceutical sector is driven by high research and development costs, and the underlying dilemma of expiring patents and unrelenting competition plays heavy on the sales and marketing teams. Two parallel races are continuously run: Recouping research and development costs of pharmaceuticals which can be astronomical and selling as muchRead MoreThe Role Of Ethics And Differences For Nurses1613 Words   |  7 Pagesfor their patients’ health, nurses are not met with the same high demands as doctors. The modern practice of medicine raises a plethora of complex issues, medical, ethical and legal and while the nurses is primarily focused on the patient, the doctor has much more to consider. Representatives from Industry: Insurance Companies Insurance companies are responsible for selling health care plans to people. When individuals, employers, organizations, and/or unions enroll in a health care plan, theyRead MoreEssay about Deontological Advertising 1279 Words   |  6 Pagesunderstanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological framework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we are no longer limited to television and radio to obtain knowledge. As manifested by my own experiences, if

Death of a Salesman Compared to the Great Gatsby Essay

Comparing Death of a Salesman to The Great Gatsby In the search for the American dream many things can be lost, this is reflected in the novel The Great Gatsby and the movie Death of a Salesman. Both of these works demonstrate the lengths that some people will go to in order to achieve the stereotypical life of a rich, successful and powerful American, which is often referred to as the American dream. Death of a Salesman by Arthur Miller illustrates how the character Willy will stop at nothing to achieve the American dream, despite the tremendous costs. Willy is unable to achieve his goal, however, due to his stubbornness. The aspects of the novel The Great Gatsby about the pursuit of the American dream parallel Death of a Salesman, Jay†¦show more content†¦That huge place over there? Do you like it? I love it. (page 95) The symbol of the green light symbolizes that he is working hard and striving for his goal and obtaining it: He stretched out his arms toward the dark water in a curious wayÂ… and distinguished nothi ng except a single green light. (page 26) In both modern tragedies Fitzgerald and Miller view the American Dream as a failure. Jay Gatsby was a dreamer and was taken advantage of in life and quickly forgotten in death. Gatsby sees a comparision between the pulpless halves of the lemons and orange, and his party guests: You cant eat the orange and throw the peel away Ââ€" a man is not a piece of fruit! His sales company can parallel this to Willy feeling taken advantage of. Willy feels betrayed by his company when his boss Howard who is ironically named by Willy shortly after he began working for Howards father fires him. That snot nose. Imagine that. Imagine that I named him. I named him Howard. Both Jay and Willy were greatly impacted psychologically by the betrayals in these tragedies. One should keep in mind the American dream in life however, should not try to live their lives based solely on the dream. Each persons thought of the American dream will vary and should never be based on materialistic things or money but on an obtainableShow MoreRelatedThe Most Tragic of Heroes828 Words   |  3 Pageseventually rendered wholly irrelevant and forgotten. Hence, the most tragic of the three protagonists studied is Jay Gatsby because his final fate, compared to that of Willy Loman’s or Macbeth’s is the most unpredictable, had the least impact on society, and, ultimately, was the most avoidable. Unpredictability is key to tragedy. Likewise, both Willy and Macbeth, when compared to Gatsby, severely lack this aspect. For Macbeth, at the start of the play, the use of pathetic fallacy, as well as the directRead MoreThe Great Gatsby And Death Of A Salesman1241 Words   |  5 Pagesambition has been so prevalent in literature. It is the dominant theme in The Great Gatsby by F.Scott Fitzgerald, William Shakespeare s Macbeth, Death of a Salesman by Arthur Miller and The Wolf of Wall Street by Jordan Belfort. In this essay, I will discuss the two ways over ambition can cause an individual s downfall. The first is setting unattainable goals which we can see in The Great Gatsby and Death of a Salesman. The second is trying to achieve your goals unethically, seen in Macbeth andRead MoreAnalysis Of F. Scott Fitzgerald s The Great Gatsby1558 Words   |  7 Pagesattitudes that people felt for one another. In the literature of the two time periods, these attitudes are very accurately d epicted. The first piece of literature is F Scott Fitzgerald’s The Great Gatsby, a 1920’s set novel that shows the way that people treated others. The second, The Death of a Salesman, the 1950’s set play, produced by Arthur Miller. Each of these pieces give insight to the way that people were treated and some of the negative consequences that can result from this. The thirdRead MoreIntelligence In The Great Gatsby1376 Words   |  6 Pages The Great Gatsby By F. Scott Fitzgerald and Chicago Directed by Rob Marshall, have two types of Women: the intellectual and the naive. While those who are intellectual manipulate others, those who are naive are manipulated by men. To be naive means to lack experience and judgement, mostly the characters in The Great Gatsby portray This by their actions. Conversely, the characters in Chicago have higher intellect, allowing them to control the media, accordingly Jordan from The Great Gatsby as sheRead MoreThe American Dream Must Have Been A Dream After All Essay1678 Words   |  7 Pagesof poverty or their chance to enter into reality. In the end of The Great Gatsby, F Scott Fitzgerald revealed to us the true Jay Gatsby. Fitzgerald teaches us that not all people achieve the American Dream immorally, giving the example of Jay Gatsby working with gangsters to gain his wealth (The Great Gatsby). Fitzgerald also showed how the rich lived, with their colossal mansions, gaudy outfits, and radiant cars (The Great Gatsby). While the rich often spent excessively, they completely ignored theRead MoreThe Great Gatsby And The American Dream Essay1073 Words   |  5 Pagespreoccupied with achieving a goal of self-actualization, or maximizing their full potential in life, a few stages are skipped. This individual is not truly self-actualized. In The Great Gatsby and Death of a Salesman, the idea of the American Dream is presented differently; through Gatsby perceiving it as winning Daisy’s love compared t o Willy’s dream of financial success. However, they both attempt at achieving their dream by sacrificing essential needs. In addition, both authors similarly present the AmericanRead MoreThe American Dream Essay3125 Words   |  13 Pagesact of competition and personal satisfaction. Throughout The Great Gatsby, The Grapes of Wrath, and Death of a Salesman, there is a constant yearning desire to achieve the â€Å"American Dream;† whether it be reality or illusion. Fitzgerald, Steinbeck, and Miller, all portray the ideas of the American Dream relating to the time period that they are referring to. The strive to achieve a goal whether it be to be the wealthiest or achieve a great life by hard work seems to be the template for the originalRead MoreF. Scott Fitzgerald s The Great Gatsby1961 Words   |  8 PagesFitzgerald Compared To Jay Gatsby The Great Gatsby was published in 1925 and is one of Fitzgerald s best published books. It was written during the summer and fall near St. Raphael. When he first published it, the sales of The Great Gatsby were horrible. It received a critical praise, but the book did not bring him any profit. The Great Gatsby was published in the Jazz Age and became well received. It was an improvement in Fitzgerald s technique and structure in writing. The Great Gatsby was aRead MoreThe Negative Portrayal of Women in Works Such as The Great Gatsby537 Words   |  3 Pagesthe fact is almost every language and culture is male-dominated. Men have always been favoured and believed to be superior to women, which still exists in some third world countries, such as Afghanistan. F. Scott Fitzgerald’s classic novel, The Great Gatsby, portrays how women were treated during the 1920s. In the novel, women play the role of an object for men’s pleasure, a strong figure, and materialistic. Myrtle Wilson plays the role of an object for Tom Buchanan pleasure. He uses her for hisRead MoreThe Great Gatsby - Dreams of Happiness1671 Words   |  7 PagesHappiness symbolises a form of content, a form of satisfaction that can lead to several types of actions. In the Great Gatsby, happiness is portrayed in unusual forms with different characters, however every single character had some form of a Dream in mind. Fitzgerald juxtaposes his influence of T.S Elliot’s use of Valley of the Ashes showing poverty, decay and lost spiritualism with the rich life style of West Egg as he shows the wealth, parties and liveliness in this Egg. The Egg represents the

Business Environment free essay sample

Purposes: mission; vision; aims; objectives; goals; values; profits; market share; growth; return on capital employed (ROCE); sales; service level; customer satisfaction; corporate responsibility; ethical issues Stakeholders: owners; customers; suppliers; employees; debtors; creditors; financial institutions (banks, mortgage lenders, credit factors); environmental groups; government agencies (central government, local authorities); trade unions Responsibilities of organizations: stakeholder interests; conflict of expectations; power- influence matrix; satisfying stakeholder objectives; legal responsibilities e. g. consumer legislation, employee legislation, equal opportunities and anti-discriminatory legislation, environmental legislation, health and safety legislation; ethical issues egg environment, fair trade, global warming, charter compliance e. g. Banking Code 2 Understand the nature of the national environment in which businesses operate Economic systems: the allocation of scarce resources; effective use of resources; type of economic system eg command, free enterprise, mixed, transitional The UK economy: size (gross domestic product, gross national product); structure; population; labour force; growth; inflation; balance of payments; balance of trade; exchange rates; trading partners; public finances (revenues, expenditure); taxation; government borrowing; business behaviour eg investment, objectives, risk awareness; cost of capital; consumer behaviour; propensity to save; propensity to spend; tastes and preferences Government policy: economic goals; fiscal policy: control of aggregate demand; central and local government spending; Public Sector Net Borrowing (PSNB) and Public Sector Net Cash Requirement (PSNCR); euro convergence criteria, monetary policy; interest rates; quantitative easing; private finance initiative (PFI); competition policy (up-to-date legislation including Competition Act 1998, Enterprise Act 2002); Competition Commission, Office of Fair Trading; Directorate General for Competition); European Commission); sector regulators eg Ofgem, Ofwat, Civil Aviation Authority; Companies Acts; regional policy; industrial policy; enterprise strategy; training and skills policy 3 Understand the behaviour of organisations in their market environment Market types: perfect competition, monopoly, monopolistic competition, oligopoly, duopoly; competitive advantage, strategies adopted by firms; regulation of competition Market forces and organisational responses: supply and demand, elasticity of demand; elasticity of supply; customer perceptions and actions, pricing decisions; cost and output decisions; economies of scale, the short run; the long run, multi-national and transnational corporations; joint ventures, outsourcing; core markets; labour market trends; employee skills, technology; innovation; research and development; core competencies; business environment (political, economic, social, technical, legal, environmental); cultural environment 4 Be able to assess the significance of the global factors that shape national business activities Global factors: international trade and the UK economy; market opportunities; global growth; protectionism; World Trade Organisation (WTO); emerging markets (BRIC economies – Brazil, Russia, India, China); EU membership; EU business regulations and their incorporation in to UK law; EU policies eg agriculture (CAP), business, competition, growth, employment, education, economics and finance, employment, environment, science and technology, regional); labour movement; workforce skills; exchange rates; trading blocs (eg monetary unions, common markets; customs unions, free trade areas); labour costs; trade duties; levies; tariffs; customs dues; taxation regimes; international competitiveness; international business environment (political, economic, social, technical, legal, environmental); investment incentives; cost of capital; commodity prices; intellectual property; climate change eg Kyoto Protocol, Rio Earth Summit; third world poverty; the group of 20 (G-20); global financia l stability Learning outcomes and assessment criteria Learning outcomesOn successful completion of this unit a learner will:| Assessment criteria for passThe learner can:| LO1 Understand the organizational purposes of businesses| 1. 1 identify the purposes of different types of organisation1. 2 describe the extent to which an organisation meets the objectives of different stakeholders1. explain the responsibilities of an organisation and strategies employed to meet them| LO2 Understand the nature of the national environment in which businesses operate| 2. 1 explain how economic systems attempt to allocate resources effectively2. 2 assess the impact of fiscal and monetary policy on business organizations and their activities2. 3 evaluate the impact of competition policy and other regulatory mechanisms on the activities of a selected organisation| LO3 Understand the behaviour of organizations in their market environment| 3. 1 explain how market structures determine the pricing and output decisions of businesses3. 2 illustrate the way in which market forces shape organizational responses using a range of examples3. judge how the business and cultural environments shape the behaviour of a selected organisation| LO4 Be able to assess the significance of the global factors that shape national business activities| 4. 1 discuss the significance of international trade to UK Business organisation4. 2 analyse the impact of global factors on UK business organizations4. 3 evaluate the impact of policies of the European Union on UK business organizations. | GRADE DESCRIPTORS Learners would be graded as ‘PASS, MERIT or DISTINCTION. The indicative characteristics for each grade are mentioned below: Pass grade:A pass grade is achieved by meeting all the requirements defined in the assessment criteria for pass for each unit. Merit grade: Merit descriptors| Indicative characteristics| In order to achieve a merit the learner must:| The learner’s evidence shows for example:| IdentifyandapplyStrategiestofind appropriate solutions| ? Effective judgments have been made? Complex problems with more than one variable have been explored? An effective approach to study and research has been applied| Select/design and apply appropriateMethods/techniques| ? Relevant theories and techniques have been applied? A range of methods and techniques have been applied? A range of sources of information has been used? The selection of methods and techniques/sources has been justified? The design of methods/techniques has been justified? Complex information/data has been synthesized and processed? Appropriate learning methods/techniques have been applied| Present and communicateappropriate findings| ? The appropriate structure and approach has been used? Coherent, logical development of principles/concepts for the intended audience? A range of methods of presentation have been used and technical language has been accurately used? Communication has taken place in familiar and unfamiliar contexts? The communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used| Distinction grade: Distinction descriptors| Indicative characteristics| Inordertoachieveadistinctionthelearner must:| The learner’s evidence shows for example:| Use critical reflection to evaluate own work and justify valid conclusions| ? Conclusions have been arrived at through synthesis of ideas and have been justified? The validity of results has been evaluated using defined criteria? Self-criticism of approach has taken place? Realistic improvements have been proposed against defined characteristics for success| Take responsibility for managing and organizing activities| ? Autonomy/independence has been demonstrated? Substantial activities, projects or investigations have been planned, anaged and organized? Activities have been managed? The unforeseen has been accommodated? Theimportanceofinterdependencehasbeen recognized and achieved| DemonstrateConvergent/lateral/creative thinking| ? Ideas have been generated and decisions taken? Self-evaluation has taken place? Convergent and lateral thin king have been applied? Problems have been solved? Innovation and creative thought have been applied? Receptiveness to new ideas is evident? Effective thinking has taken place in unfamiliar contexts| Assignment Unit 1 McCain McCain is the worlds largest producer of chips. Its range includes other potato products like hash browns and waffles. It buys 12% of the UK potato crop. It is also one of the biggest suppliers of frozen light meals. External factors Businesses set themselves aims. These help them to be efficient. For instance, they may aim to increase sales or make more profit. It then plans to reach these aims. To do this it must look at its own strengths. These are called internal factors. It must also look at outside influences. These are called external factors. McCain looks at changes in these. This helps it to plan how to respond. SLEPT SLEPT is one tool that can be used to look at external factors. It can be used to measure their effect. The letters in SLEPT stand for five factors. These are * Social Legal * Environmental * Technological and * Political. McCain dealt with these factors as follows: Social and Legal factors Social A number of campaigns have told people to eat in a more healthy way. This led to falling sales for some McCain products. McCain responded by reducing the salt and oil in its potato pr oducts. It also sent out the message that its chips were not unhealthy. Legal Governments pass laws, and set standards. McCain has to obey the law or set its own, higher, standards. The Food Standards Agency has developed a system of traffic light labels. These are designed to help consumers see which products may be less healthy. The food industry uses a system based on Guideline Daily Amounts. These GDAs are what an average person should eat to stay healthy. McCain uses both of these. All of its potato products can display the green traffic light (low levels) for saturated fat. None of its products displays a red traffic light (for high levels) in any category. Economic, Political and Technological Factors Economics 100 Edition 12 This refers to changes in buying habits. Income is rising, but people have less time to spend it. This is called being cash-rich but time-poor. This leads to more demand for convenience foods. To meet this challenge McCain provides a range of products to suit different tastes. Political There is government pressure for suppliers to come up with healthier foods. McCain supports the government. It believes that the foods it provides are healthy when prepared properly. Technological The technology used to prepare food is fast moving. McCains food technologists have made its potato products more healthy. They have reduced levels of fat and salt but still maintained flavour. This was achieved through a switch to sunflower oils. This reduced saturated fats by 70%. Conclusion Businesses must take account of changes in external factors. Change comes from a number of sources. Each presents a challenge. McCain is a business focused on the market. It knows that it is vital to keep customers happy. It has listened to what customers want and made changes in response. It aims to give them the best value chips and other healthy food products. Task 1 1. 1 Using working example or the case the study indentify the purposes of different types of organisation. (Outcome 1. 1) 1. 2 Using an example of your choice illustrate how an organisation meets the objectives of different stakeholders. (Outcome 1. 2) 1. 3 Using the case study, explain the responsibilities of an organisation and the strategies employed to meet them. (Outcome 1. 3) Task 2 2. 1 Illustrate how economic systems attempt to allocate resources effectively. Use the case study to illustrate your answer. (Outcome 2. 1) 2. Fiscal and monetary policy affects business organisations and their activities, disucuss this with a working example of your choice. (Outcome 2. 2) 2. 3 Evaluate the impact of competition policy and other regulatory mechanisms on the activities of an organisation of your choice or that or the case study. (Out come 2. 3) Task 3 3. 1 Pricing and output decisions of an organisation are determined by market structures. In your opinion is this true. (Outcome 3. 1) 3. 2 Using a working example of your choice show how market forces shape organisational responses. (Outcome 3. 2) 3. 3 Using an example of your choice discuss how the business and cultural environment shape the organisations behaviour. (Outcome 3. 3) Task 4 4. What is the significance of international trade to the UK business organisation? (Outcome 4. 1) 4. 2 The impact of global factors on UK business organisations is quite variable, discuss. (Outcome 4. 2) 4. 3 Discuss the impact of policies of the European Union on the UK business organisations. (Outcome 4. 3) To achieve a Pass/Distinction or Merit student must address all the above criteria by producing a word processed report of 2500- 3500 words. Reports must be supported by appropriate referencing. The report must be submitted by the required formal submission date by 5pm at r eception where a receipt will be given. The Times 100 Edition 12

The Role of Communication free essay sample

The role of communication and interpersonal interaction in health and social-care Introduction This assignment is centred on effective interpersonal interaction and good communication in health and social care which is achieved through the use of multiple communication methods and techniques and the analysis of how certain types of people think and communicate. P1 Explain the role of effective communication and interpersonal interaction in health and social care Key Terms Formal- The use of professional conversational language Informal- The use of more casual language Communication- The exchange of information between people Context- The circumstances in which an event occurs in a setting Interaction- When someone or something has an effect on something else in a setting People communicate in a variety of different ways people sometimes use Non Verbal Communication- is communication without speaking to someone and verbalising the communication between the two non verbal communications is things like gestures, body language, posture, facial expression and eye contact or lack of it Written communication- is communication through writing things down and expressing yourself to others in that way some people may find this method more effective and it may allow them to communicate more effectively with those around them because by writing down clearly exactly what you mean it is a lot simpler and unlike verbally there is virtually no room for misreading’s or miscommunications. We will write a custom essay sample on The Role of Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Oral communication/ Verbal communication- is communication expressed through words spoken from your mouth this is probably the most commonly used form of communication and while it is the quickest and probably the easiest to use it leaves a lot of room for misunderstanding or misinterpretation sometimes people say things but you tell by the tone of their voice the way in which they said it or under the circumstances they have said it that this is no genuinely what they mean and this is not what they really want to say. Effective communication is of upmost importance in health and social care it is the centre stone of understanding between the client and the health care worker they worker needs to make sure that communication on both sides is effective and clear and everything is understood, they would also be expected to assess when a situation occurs that the communication Is not being understood identify the barriers in this scenario and then work through them and make sure that this client receives the message and that any issues they have are resolved. M1 Assess the roles of effective communication and interpersonal interactions in health and social care with reference to theories of communication In a society it is essential to have effective communication skills, without those things can be very difficult. When you say communication people tend to generally just think about verbal communication and while speaking and listening is a large portion of what communication is it is a lot deeper than that and some people believe some of the other aspects like body language and facial expressions to be even more important in the maintaining of effective communication skills than forms of verbal communications. This is because generally you can tell a lot about what people mean judging by their body language some are more obvious than others but generally if someone is saying one things and clearly means another most of us would be able to spot it, for example if a person was clearly upset and distressed and then you asked them what was wrong with them and they told you they were fine, it is obvious to you that this person is not fine even though they are telling you that they are. People when communicating take some time to adjust to each other; this can be seen by Tuckman’s theory of group’s formation (1965). He said that there are four stages when socialising in a group. 1. Forming- where everyone focuses on the leaders for guidance and direction to show them the way 2. Storming-group members vie for positions in the group and attempt to establish themselves in their group 3. Norming- is when agreement and consensus is formed amongst the groups, roles and responsibilities are established and the team may engage in fun and social activities together 4. Performing- the team is more strategically aware, and knows clearly what it is doing there is no leaders disagreement still ppear but are dealt with positively within the group Tuckman’s theory of group’s formation show us that effective communication and good interpersonal skills by group members working together in a health and social care environment or any group need good interpersonal skills and effective communication to be able to effectively work together and form as a team, Tuckman’s theory suggests that when groups are formed the dominant group members fight for position to be viewed as group leader and once everyone’s roles are established the team becomes aware of each other and start to notice patterns of what does and doesn’t work for their team and start to alter this in order to achieve optimum results. This is done through communication and acknowledgement that their communication techniques may need to be altered in order for the team to work together effectively and achieve whatever their collective goal may be. Argyles theory of the development of communication cycle centres on six core concepts, or, a cycle. The cycle is as follows. 1. An idea occurs. For example, let us say that our idea is someone wants to buy a car. 2. Message coded. This would be us putting our desire of a car into whatever medium we wish to communicate with. This may be a language, pictures, writing, or any other medium you can think of. 3. Message sent. Here we have communicated our desire for wanting a car. 4. Message received. The person or perhaps target audience we wish to notify of our desire to have a car [perhaps a parental figure] has received our message. 5. Message decoded. They now must take what we have said and attempt to decode it. Now, I want a car is pretty straightforward, but remember, not everyone is as transparent as this, and this is the step where communication breakdown may occur as they may decode our message incorrectly. 6. Message understood. Hopefully the last step was effective and they understand what you were trying to communicate. Now the cycle can begin anew. Argyles theory would be relevant in relation to our scenario because before people are trying to start the forming and bonding with each other but then the language is restricting them from communicating effectively the language barrier is preventing the development of communication and interpersonal relationships. These barriers cause communication amongst people to break down and prevent any effective communications between these people near impossible or at best extremely difficult. Conclusion I conclude that effective communication is required throughout all of health and social care in order to maximise success and client health, safety, security and happiness effective communication leads to understand clients and workers creating a personal bond and making sure you are doing everything possible to assist the clients in a health care environment